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Top App Store Optimization Tools Services and SDKs

Top App Store Optimization Tools Services and SDKs

This list is focused on services and companies offering both paid and free tools for optimizing your mobile applications position in the app store. Some services offer a full-range of options, including tools for pre-launch campaigns, while others focus on a specific core of features – such as app icon and store descriptions for an example.

So if you are looking to improve your amount of app installations, create a new data-driven marketing campaign, or just in general rank better on the app stores, please read on.


If you’re looking for a powerful service for both advertising and other monetization options for your mobile app, Leadbolt might be a good fit. With a select group of advertising partners and a number of ad formats, there’s plenty of options for all types of users.


StartApp is an insight driven mobile tech company that enables its partners to deliver the world’s most fulfilling mobile experiences for their users.


Tapcore has built a service specializing in detecting pirated installations of mobile applications. For the more successful apps out there, Tapcore might prove an invaluable tool in the process of onboarding pirates and getting them to either download the official app, or otherwise monetize the users.

Epom Apps

Epom Apps provides monetization platform for iOS and Android applications globally. Integrate just one SDK and start generating revenue right away.


Fyber aims to solve the business challenge faced by freemium app and game developers, generating sustainable revenue streams through ad monetization.


Part of ironSource, mobileCore has a huge database of more than 2.5 billion app installations worldwide, and are thus able to effectively display innovative ad units and campaigns that are targeted to your apps demographics.


PubNative is a mobile monetization platform that enables app publishers to execute and enhance their revenue strategy through native ad formats.


Global coverage, guaranteed high payouts, direct offers, dedicated AMs and custom tracking platform make us the leaders on CPA market.


Chocolate is an app monetization platform for app developers and publishers. Their two core offerings are video ad mediation and programmatic marketplace.


AerServ is a free mobile mediation and revenue management platform, specializing in mobile video and brand advertising for mobile app publishers.


MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Their flexible network mediation solution, leading mobile programmatic exchange, and years of expertise within mobile ads mean that publishers can trust MoPub’s platform to maximize their ad revenue and control their user experience.


Mobile-first platform and free ad server for publishers, app developers, agencies, DSPs and ad networks. Monetize your app or get targeted mobile traffic with Smaato.


MobFox, A Smarter SSP for managing in-app mobile media and optimizing results. Earn the highest CPM, Growing mobile revenue and results with the smarter, data-driven supply-side platform.


Instal will match your app with the top fitting users to turn each download into a loyal client, helping you accomplish your mobile business goals.

Propeller Ads

Propeller Ads offers monetization opportunities to website owners and advertising agencies while providing advertisers access to millions of targeted users from around the globe.


Marketing themselves as one of the highest paying CPM networks, Tabatoo is open for most apps running either Android or Apple’s iOS. With partners such as Kochava and AppFlyers, this network might be of interest to some.


Another of ironSource’s projects, Supersonic is another advertising tool that comes in the form of a non-bloated SDK ready to integrate into your mobile application. From video to text ads, and everything in between, there’s plenty of possibilities with Supersonic.

Ads  |  Google Developers

Make money and advertise across screens and platforms. One of the most reliable and recognized names in the advertising industry, Google should need no introduction. While not one of the highest paying networks out there, Google Ads makes up for that in their trustworthiness.


NativeX offers so called Intelligent advertising units, and the core project revolves around the entire lifecycle of the app, making it easy to plan a campaign based on the current stage of the app. This also means it is easy to plan ahead for both marketing, development and advertisement purposes.

Metaps Inc.

Metaps is an Android monetization platform that supports developers with tools to attract customers, monetize free-to-play users, increase engagement, and maximize the lifetime value of their apps.


LoopMe is the largest mobile video platform, supporting all video and full-screen formats and reaching over 2 billion devices worldwide.


AppLovin’s marketing platform provides marketing automation and analytics for brands that want to reach new consumers on mobile.


Designed to blend seamlessly within the app’s design & layout, Yeahmobi Native ads deliver a contextual, non-intrusive ad experience on mobile. Yeahmobi also has a long list of certified partnerships with companies such as Google and Facebook to just mention a few.


Self-service or managed, advertiser or publisher, the Adcash ad network is focused on one aim: your success. Join for free today and maximize your earnings.

Vserv Authentic Data

Grow your business with Mobile Advertising. People-based marketing made sharper with Vserv Authentic Data. Leverage market data and insights across multiple channels.


InMobi helps app developers monetize their mobile apps. InMobi’s ad serving technology and partner management teams make sure that developers get high fill rates and eCPMs for their inventory.

Yahoo Advertising

One of the more reputable sources on this list, Yahoo is like Google one of those brands we inherently trust. And with a large display network comprised of thousands of unique partners and publishers, Yahoo Ads might be worth a serious look.


Best app for making money on Android and iOS. You can earn Paypal cash and gift rewards online with your computer, phone, tablets and any mobile devices.


App developers can integrate Avocarrot’s Native Ads to get real-time programmatic access to a large number of advertisers around the world.

Avazu Private Exchange (APX)

Not just another network, Avazu has become popular due to the very decentralized way of running advertisements. This allows app developers and owners the option of going the self-serving route in terms of apps, and it’s possible to use the service both as a publisher and as an advertiser.

AppLift – data driven app marketing

AppLift has a range of products and services aimed at helping with re-engagement. And whether you are planning the final touches before launching a new app, or perhaps you’re in the growth phase and looking for extra traffic, AppLift has tools to help you succeed.


Vungle is a self-proclaimed leading mobile in-app video advertising platform for performance marketers. They work with the world’s largest advertisers to deliver high-value users through engaging video ads.

AdColony – Elevating mobile advertising across today’s hottest apps

Elevating mobile advertising by focusing on the highest quality consumer experiences that deliver outcomes for brands and publishers on today’s primetime apps and sites.

Grow mobile game revenue with Chartboost

Chartboost is the largest mobile games-only ad platform to increase revenue and discover new players. Mobile game developer success starts here.

Cash Flow for Amazon Sellers | Payability

Payability provides Amazon sellers daily, next day access to their Amazon sales. Join over 1,500 Payability customers growing their Amazon sales by 2.5x.

Unity Ads

Unity is the ultimate game development platform. Use Unity to build high-quality 3D and 2D games, deploy them across mobile, desktop, VR/AR, consoles or the Web, and connect with loyal and enthusiastic players and customers.


Mobvista is a world leading provider of mobile marketing automation that empowers brands and marketers to attain, engage and entertain audiences.


HyprMarketplace integrates Rewarded and Interstitial brand video ads into apps, games, and websites. Take the mystery out of mediation. Configure, test, and optimize your networks by app. Prioritize networks manually or automatically.

Appodeal Intelligent Ad Mediation

Unleash your app’s revenue with just one SDK. Monetize with over 60 ad demand sources in all mobile ad formats, including rewarded video ads.

Rounding off

That’s it for this list, we hope you found some useful tools and service to help your ASO efforts. As always we welcome any and all comments, and if your tool or service is not on the list, feel free to contact us for a spot on the list. Thanks for reading!

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